Enjoy specialty coffee.

 

The world of specialty coffee is more than just delicious.

Specialty Coffee × Traceability × Crossmodal = Flavor

Cross-modal perception influences taste

I'm sure many of you have had the experience of feeling that food or coffee you make outdoors tastes better than usual, no matter what it is. When it comes to Japanese food, it is well known that delicate and beautiful presentation can have an impact on the taste.

Speciality coffee is no exception.

When you smell a sweet-smelling perfume, you may sense the sweetness through your sense of smell, even though you don't taste it. In the same way, the distinctive strawberry scent of Ethiopian natural coffee gives you a sweet taste from the moment you grind it, and this sweetness lasts while you drink it, so you unconsciously perceive it as sweet.

This interaction of perceptions is called cross-modal perception, a phenomenon in which different human senses and perceptions interact and influence each other.

Traceability

The relationship between information, vision, and taste

Specialty coffee comes with a lot of information in terms of traceability. As part of that, you will often see the following notations in shops:

Origin = Country of origin Region = Region of production Producer = Name of producer Variety = Variety Process = Refining method Altitude = Altitude Taste = Flavor

Each of these items provides helpful information when searching for or choosing your favorite coffee.

This also affects the cross-modal perception mentioned above. For example, if you drink coffee after visually recognizing the flavor items, you may notice a difference in the taste compared to when you don't.

Of course, each person's feelings and perceptions vary, so each person will have a different experience.

The opportunity to enjoy this unique and special drink known as "specialty coffee," which is shipped from all over the world and contains its own story, even more may lie in the information and words surrounding it.

At THE WORD COFFEE, we introduce the story behind each bean on the page for each brand. We hope you will take a look.