ROAST
ROASTING: THE WORD COFFEE ROASTERS
ROASTING: About roasting
The expression and flavor of coffee changes depending on how it is roasted. The ideal roasting method at THE WORD COFFEE is very simple.
Bring out the best in the materials themselves .
Japan has a long history, culture, and tradition when it comes to food, and this approach is also reflected in the roasting of high-quality coffee. We aim to eliminate as many unnecessary elements and waste that come from roasting, such as smoky odor, as much as possible, and to refine the roasting process, focusing only on the original flavor of the coffee ingredients.
The ultimate clean cup .
The taste of coffee is determined by bringing out the unique flavor of high-quality raw beans through roasting. We believe that the ultimate clean cup can only be achieved by combining unique, high-quality beans with the right roasting method.
The roast curve is sophisticated, simple and beautiful.
We believe that by inheriting, evolving and refining the culture, techniques and identity that our predecessors have woven, we can produce even more delicious coffee.
By controlling the transfer of heat in multiple directions as intended, each bean is roasted appropriately. As a result, the roast curve inevitably forms a beautiful curve.
THE WORD COFFEE's coffee is focused on flavor and aroma.
Different roasters express different types of coffee, such as an extremely light roast characterized by a strong acidity, as typified by Nordic roast, or a light roast that emphasizes sweetness, which is a current trend.
At THE WORD COFFEE, we are conscious of roasting in a very narrow range between very light roast and medium light roast. The sweetness felt in the fragrance and aroma, the delicate, complex and gentle acidity, the gorgeous, vivid and fresh flavor. That is the coffee we express.
Based on the above ideas, THE WORD COFFEE ROASTERS attempts to approach roasting in various ways, collecting detailed data, verifying and updating it daily.
・About roast degree indication
You can check the brand description page or the option selection section. THE WORD COFFEE expresses the roast level in five levels, using numbers. Roast level 1 is light roast (mainly acidity), 3 is medium roast (sweetness, acidity, balance), and 5 is dark roast (mainly bitterness). As the number increases, the roast becomes deeper, from a fruity acidity to a familiar bitterness. We believe that the roast level that best expresses the individuality of specialty coffee is light to medium roast. THE WORD COFFEE offers coffee of all roast levels, but we recommend light to medium roast.
・About aging
It is generally said that coffee is best drunk from the second day after roasting, but with high-quality specialty coffee, you can enjoy the change in aroma and flavor by setting a certain period of time called aging. This period varies depending on the brand and roasting level. At THE WORD COFFEE, we take this into consideration when setting our expiration dates. Try to find the aging period that suits you best within the deadline.
-BLOG: About the aging of roasted beans
We only ship fresh coffee that has been roasted within the last 10 days. (The roast date is stated on the packaging.)
・About expiration date
From the roasting date (listed on the packaging), within 60 days for light to medium roasts, and within 45 days for medium-dark to dark roasts.
If you are unable to consume the product within the above period, we recommend freezing it.