ROAST
ROASTING: THE WORD COFFEE ROASTERS
ROASTING: About roasting
The expression and flavor of coffee changes depending on how it is roasted. The ideal roasting method at THE WORD COFFEE is very simple.
We bring out the best in the materials themselves as much as possible .
We believe that the Japanese approach to food, which has a very long history, culture, and tradition, is equally important when it comes to roasting, and is the core of the approach. We aim to eliminate as many unnecessary elements and waste that come from roasting, such as smoky odor, as possible, and to refine the roasting process, focusing only on the original flavor of the coffee ingredients.
The ultimate clean cup .
The taste of coffee is determined by bringing out the unique flavor of high-quality raw beans through roasting. We believe that the ultimate clean cup can only be achieved by combining unique, high-quality beans with the right roasting method.
The roast curve is sophisticated, simple and beautiful.
Our culture of making the most of the ingredients and our roasting philosophy are based on that philosophy. We believe that the optimal methodology for bringing out the fruity and wonderful flavors of specialty coffee is deeply connected to our identity.
We believe that by inheriting, evolving and refining the coffee culture, techniques and identity that our predecessors have cultivated, we can improve the quality and produce more delicious coffee. As a result, the roast curve will inevitably be beautiful.
THE WORD COFFEE's coffee is focused on flavor and aroma.
Different roasters express different types of coffee, such as an extremely light roast characterized by strong acidity, as typified by Nordic roast, or a light roast that emphasizes sweetness, which is the current trend.
At THE WORD COFFEE, we are conscious of roasting in a very narrow range between the aforementioned very light roast and medium-light roast. The sweetness felt in the aroma, the delicate, complex and gentle acidity, the gorgeous and vivid flavor. That is the coffee we express.
Based on the above ideas, THE WORD COFFEE ROASTERS attempts to approach roasting in various ways, collecting detailed data, verifying and updating it daily.
・About roast degree indication
You can check the product image or the option selection column. THE WORD COFFEE expresses the roast level in five levels, using numbers. Roast level 1 is light roast (mainly acidity), 3 is medium roast (sweetness, acidity, balance), and 5 is dark roast (mainly bitterness). As the number increases, the roast becomes deeper, and the coffee changes from a fruity acidity to a familiar bitterness. We believe that the roast level that best expresses the individuality of specialty coffee is light to medium roast. THE WORD COFFEE offers coffee of all roast levels, but we recommend light to medium roast.
・About aging
It is generally said that coffee is best enjoyed two days after roasting, but with high-quality specialty coffee, you can enjoy the changes in its aroma and flavor by allowing a certain period of time for aging. This period varies depending on the brand and roast level. At THE WORD COFFEE, we take this into consideration when setting our expiration dates. Try to find the aging period that suits you best within the deadline.
We only ship fresh coffee that has been roasted within the last 10 days. (The roast date is printed on the front label.)
・About expiration date
From the roasting date (listed on the front label), light to medium roasts are kept within 60 days, and medium-dark to dark roasts are kept within 45 days.
If you are unable to consume the product within the above period, we recommend freezing it.