ABOUT:CUP OF EXCELLENCE

ABOUT : COE / CUP OF EXCELLENCE

About COE/Cup of Excellence

The Cup of Excellence is an honorable title given only to the highest quality coffee. This title is awarded to the best coffee produced in each producing country that year after a very rigorous judging process.
The coffees to be awarded the title are selected by a panel of carefully selected domestic and international cuppers, and are cupped at least five times during the judging process. Only coffees that consistently receive high scores advance to the next stage of the judging process, and only a handful of coffees are awarded the prestigious Cup of Excellence title. After that, samples are sent to each country along with the results of the judging, and then sold to the highest bidder through an internet auction.
Not only are the farm owners given honorary titles at the national awards ceremony, but they also receive high rewards through the auction. Meanwhile, many of the auction participants are interested not only in providing the best quality coffee to their customers, but also in building direct relationships with the winning farm owners. Furthermore, being recognized as a high-quality producer increases the likelihood that many coffee-related people will visit the producing areas, leading to continued business, and stabilizing revenues in the long term.

COE is considered the pinnacle of specialty coffee. It goes without saying that COE coffee is delicious, but we also hope to contribute to this wonderful initiative, such as fair and legitimate trade that is commensurate with the efforts of producers and the associated improvement in sustainability, and we at THE WORD COFFEE will continue to offer COE lots in the future. We hope you will enjoy them.